This magazine's editorial focus is on hunting archers, conservationists and outdoorsmen. Its feature articles deal with bowhunting (both large and small game), bowhunting personalities and various technical aspects of the sport. Specific sections of the magazine deal with bowhunting basics and news of bowhunting organizations and activities.
Provides an open means of communication between North America's bowhunters and bowhunting organizations such as the Professional Bowhunters Society and National Bowhunter Education Foundation.